In a recent power move, sportswear giant and Web3 powerhouse, Nike, announced a collaboration with video game maker EA Sports. This partnership is set to shake up the gaming world, integrating digital collectibles of Nike-branded gear via the .Swoosh platform into future EA Sports games.
Gear Up Your Game with .Swoosh
Although there’s been no explicit mention of NFTs, .Swoosh is Nike’s Web3 platform, known for its NFT offerings. Currently, .Swoosh is in closed beta, built on Polygon—an Ethereum scaling network—and offers digital sneaker collectibles and membership cards. Nike refers to these tokens as “Nike virtual creations,” including digital sneakers, apparel, accessories, and other collectibles you can wear in games or redeem for exclusive access.
Teasers suggest that EA Sports gamers can look forward to Nike-branded football and soccer gear, and even a .Swoosh NFT collectible showcasing a football helmet. With the commitment of both brands to innovation, creativity, and excellence, this partnership will unlock incredible new experiences for the .Swoosh community and the massive EA Sports fan base.
The Future of Gaming and NFTs
EA Sports, a division of game publisher Electronic Arts, has been a staple in the sports gaming world with franchises like Madden NFL, FIFA, NHL, and NASCAR. This collaboration marks a significant step into the world of NFTs and Web3 for EA Sports.
Although still in closed beta, .Swoosh has already made waves in the NFT world, selling over 92,000 NFTs in its first collection last month. This collaboration holds immense potential, especially considering Nike’s tremendous financial success from its NFT releases, with over $186 million in total revenue since December 2021.
While the specifics of the collaboration are still under wraps, Nike promises more information will be revealed in the coming months. As we wait, one thing is clear: the future of gaming is here, and it’s more stylish than ever.